Established in 1986

The Eureka! Ranch was founded in 1986 with a commitment to turning innovation from an art into a science.  It offers distilled spirits industry customized training, offsets and live theater keynote events that ignite organizational engagement and innovation consulting projects to craft marketplace disruptive brand and product development for new and existing brands.

Eureka! Experiences and Inventing projects leverage both the art and science of innovation.  The Eureka! approach applies the system thinking mindset of Dr. W. Edwards Deming to employee engagement, brand development and product development.

The combination of art and quantitative science is unique.  So much so it’s become a new field of academic study and management practice. In addition, founder Doug Hall has been awarded two honorary doctorate degrees in recognition of his pioneering work applying system thinking to innovation so to increase innovation speed while decreasing risk.

Over the past 40 years many of the world’s top innovators have trusted the Eureka! Ranch team multiple times including: Nike, Walt Disney, Procter & Gamble, Diageo, Edrington and over 2,000 others.  The Eureka! Team have been named the #1 innovators in the USA by Inc. Magazine, The Wall Street Journal and CIO Magazine.

The Combination of ART & SCIENCE delivers world class impact for Spirits Companies:

• • • 500% more “disruptive ideas” for revitalizing existing brands and new brands vs. brainstorming.
    • 10X faster speed from idea to market because of advanced innovation work SYSTEMS
    • 80% less risk of failure – because of data driven research systems @ 93% lower cost
    • Net Promoter scores of 74 for Eureka! Training programs from employees
    • A “brand activation system” that generates 250% growth in “World of Mouth”

Brain Brew Ventures 3.0  started as a real world learning lab for applying the Eureka! Ranch teachings and tools to the creation of an innovation culture and disruptive distilled spirit products.

The Brain Brew Crew have adapted the Eureka! Methods to the unique challenges of the spirits industry.  They have also invented and commercialized 4 WoodCraft technologies (patented in 51 countries) that deliver:

• • • WOW Taste – 60/40+ Taste Test wins using P&G Grade Test Methods
    • SPEED – Idea to market product prototypes in 30 days!
    • SPEED – Prototypes to production 3 to 6 months!
    • SAVINGS – A 50,000 case brand saves $30MM in working capital
    • SAVINGS – Aging costs decrease by 51%!

NEW Book Teaches Innovation for Spirits Companies.  Eureka Ranch founder and Brain Brew Ventures 3.0 co-founder Doug Hall’s latest book PROACTIVE Problem Solving lays out the step-by-step methods and systems developed as he applied system driven innovation principles to the distilled spirits industry.  

The book is available In book stores now.  Order now.   PROACTIVE Problem Solving Training is available and offered in 1 hour to 1 day workshops for employees, managers or leaders.