
We Exist to help Distilled Spirts Companies Develop
More Effective Employees, Work Systems, Marketing & Products
Deliverables: Organizational Engagement through training in academic and industry validated systems for thinking smarter, faster and more proactively. Return on investment is guaranteed through hands on coaching for employees, managers and leaders on how to apply the mindset, methods, psychology and tools provided in the training to their areas of responsibility.
The Situation: In today’s competitive and often times chaotic marketplace, the secret to success lies in igniting employee engagement while also upgrading their problem solving skills and confidence.
This is Important because market research indicates the average manager wastes 3.5 hours a day dealing with employee mistakes and broken systems (Work systems, information technology systems, communication systems and bureaucratic barriers to do the work, etc.).
Eureka! Expertise: Unlike most consultants and trainers who provide judgement based advice – the Eureka! Ranch Distilled Spirits Group programs and advice are grounded in the science of innovation and the psychology of employee engagement. The overall approach is named Innovation Engineering. It’s a new field of academic study. The management practice was developed and validated by the Eureka! Ranch. It applies the system thinking mindset of Dr. W. Edwards Deming to employee engagement, work systems and product/brand innovation.
Spirit Industry PEDIGREE: The Eureka! Ranch Distilled Spirits Group has created over 2,000 spirit innovations for brand and product development, We have conducted quantitative testing on nearly 500 of them over the 30 years we have worked on spirits. The team helped Diageo with innovation on the Johnnie Walker Keep Walking Campaign. They also helped Edrington grow The Macallan 1,200% and from $38 a bottle to one of the world’s most expensive whiskies. The group also helped Edrington grow Highland Park, Famous Grouse, Naked Grouse, Brugal Rum and Noble Oak (97 points Ultimate Spirits) – the fastest growing super premium bourbon during Covid. Importantly, Brain Brew’s WoodCraft Technologies saved Edrington over $30 million in capital and 35% in aging costs.
Beyond working leading spirits companies, the Eureka! Ranch team has done 5+ innovation projects for Nike, Walt Disney, Procter & Gamble, etc. Quantitive research validates that the Eureka! Ranch Distilled Spirits Group delivers:
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- 500% more “disruptive ideas” for revitalizing existing brands and new brands vs. brainstorming.
- 10X faster speed from idea to market – because of advanced innovation work SYSTEMS.
- 80% less risk of failure – because of data driven research systems @ 93% lower cost.
- World’s only “brand activation system” that generates 250% growth by “World of Mouth.”
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Creates Employee
Engagement
The IE Green & Blue Belt
courses are based on this new book,
PROACTIVE Problem Solving.
How we can help YOUR EMPLOYEES be More Engaged
Our Innovation Engineering Green Belt Course teaches all employees how to improve their PROACTIVE Problem Solving skills. It’s a world class program that has achieved Net promotor scores of 74, putting the program at the same level of employee loyalty and satisfaction as Apple & Amazon – Apple score is 73 & Amazon score is 75.
To ensure employee engagement in the training, the initial focus of application is on “Stopping the Stupid” things that get in the way of employees doing meaningful work. To be very specific – it is about reducing the 3.5 hours a day that is spent dealing with mistakes and poorly designed work systems.
IN ADDITION to TRAINING – the program includes ON SITE COACHING in applying the PROACTIVE Problem Solving mindset and tool set for the challenges that work teams face. This guarantees a tangible return on your investment of time, energy and money.
Most importantly, the coaching leverages the 50+ years of innovation culture experience and 30+ years of Spirits industry experience of the Eureka! Team. For spirits this often includes: spirits industry work systems that help with the high regulatory and route to market complexities, as well as the creation of meaningfully unique ideas for brand, product and marketplace activation development.
But don’t take our word for it. Here’s what employees say about the course:
“Excellent Class! Thank You!”
“Appreciate the company making the investment towards innovation and providing the tools for continuous improvement.”
“Great presentation and great speaker. Kept me engaged for 8 hours!.”
“Great content. I’ve been with the company for 20 years and this is by far the most impactful event I’ve attended.”
“We all work very hard, but we need to start having more fun along the way.”
“We need to expand this training & cultural shift to elevate the entire organization.”

Teaches Managers how to
Ignite Employee & Team Engagement
How we can help YOUR MANAGERS be More Effective
Research finds that about 74% of managers feel they don’t have the training, support and systems they need to help their employees. The Innovation Engineering Blue Belt course teaches managers how to activate employee engagement by creating a true PROACTIVE Problem Solving culture.
This certification program teaches managers the fundamentals of PROACTIVE Problem Solving plus the mindset, systems and skills needed to ignite employees and teams.
Certification requires completion of a meaningful PROACTIVE Problem Solving project by each manager, along with one-on-one coaching support from the Eureka! Ranch team.


Builds Mastery Level Capability and Capacity within your Organization
IE Black Belt is based on the book DRIVING EUREKA! Plus insights from 6 other Eureka! Books
How we can help YOUR ORGANIZATION Build Mastery Level Capability and Confidence
The Innovation Engineering Black Belt course covers the 48 skills that make up the complete Innovation Engineering curriculum. On campus Innovation Engineering Black Belt certification involves six undergraduate or three graduate level courses. Most importantly, certification involves completion of a significant project that can involve operational improvements and/ or business growth through a new or improved product, service, marketing or sales program.
The Black Belt course is game changing for those who commit to it. A senior executive in his final reflection of the course said:
“Professionally, this course has given me a renewed sense of purpose. I feel energized. I feel equipped to kick ass. I feel ready for whatever comes our way. I see opportunities to apply these learnings to streamline workflows, improve team collaboration, disrupt our industry and develop customer-focused solutions.
The Innovation Engineering course has been an amazing experience. It challenged me to rethink not only how I approach problem solving and innovation, but also how I learn and adapt. It has instilled in me a systematic approach to creativity that I believe will serve me well for years to come. Most importantly, it has reinforced the idea that innovation is not a mystical art, but a discipline that can be learned, refined, and applied to create meaningful change. Thank you for all your support!”

To learn more about the Eureka! Ranch click here.

To learn more about the Brain Brew Way of working click here to watch a short case study by the Deming Institute on how we work.
To learn more about the collection of WoodCraft Innovations that are available for use by Eureka! Ranch Distilled Spirits Group clients, click here to request a meeting and/or a tasting.