The Eureka! Ranch Distilled Spirits Group has 40+ years of experience inventing disruptive brands and products for spirits companies such as Diageo and Edrington, and innovation thought leaders like Nike, Walt Disney, Procter & Gamble plus over 2,000 other companies around the world.  The Eureka! Team have been named the #1 innovators in the USA by Inc. Magazine, The Wall Street Journal and ClO Magazine. 

Eureka! Inventing projects leverage the art and science of
innovation.  It applies the system thinking mindset of Dr. W.
Edwards Deming to brand and product development.

The Ranch’s unique combination of ART & SCIENCE delivers world class innovation impact:
 

• • • 500% more “disruptive ideas” for revitalizing existing brands and new brands vs. brainstorming.
    • 10X faster speed from idea to market because of advanced innovation work SYSTEMS
    • 80% less risk of failure – because of advanced consumer research systems that have quantitatively tested over 3,000 brand concepts and product prototypes around the world
    • Brand activation ideas that generate 250% increase in word of mouth diffusion.

Brand and marketing innovation is just the start.  Working with sister company Brain Brew Ventures 3.0, a licensed Distilled Spirits Producer, Eureka! Ranch Distilled Spirits Group creates winning products at record speed:

• • • WOW Product Wins – 60/40+ Taste Test wins using P&G Grade Test Methods
    • WOW SPEED to Prototypes – Ideas to market product prototypes in 30 days!
    • WOW Speed to Production – Prototypes to production 3 t0 6 months!

Brain Brew Ventures 3.0 has also pioneered and commercialized WoodCraft Technologies (patented in 51 countries) that deliver:

• • • WOW 95 to 97 point Product Experiences
    • SAVINGS in Capital – a 50,000 case brand saves $30MM in working  capital
    • SAVINGS in COG – Aging costs decrease by 51%!

NEW IN 2025
Specialized TRAINING for Distilled Spirits Companies

Eureka Ranch founder and Brain Brew Ventures 3.0 co-founder Doug Hall’s latest book and one day training program:

PROACTIVE Problem Solving
The Organizational Engagement System Behind the World’s Most Distruptive Bourbon Distillery

The book and training was inspired by Eureka! Research that found that the average manager wastes 3.5 hours a day dealing with employee mistakes and broken work systems.

The program starts with a focus on “Stopping the Stupid” problems that get in the way of employees, managers and leaders from doing meaningful work.  This builds engagement by focusing on problems that are within the sphere of influence of work teams, managers and leaders.

Success in idea creation is nearly guaranteed, as it teaches the Ranch’s legendary idea creation system that academic research by Dr. A VanGundy found to be 500% more effective than classic idea creation.

Lastly, the book and training teach the legendary methods for turning ideas into reality at a faster speed with less risk.  Importantly, it does this even within the highly regulated and complex distilled spirits industry.  In fact, an audit by the finance department of a multi national spirits company found that the application of Eureka! Methods by the Brain Brew Ventures 3.0 Distilery Team were on average 10X faster than the multinational companies system.

The PROACTIVE Problem Solving book is available now.  Order now.

PROACTIVE Problem Solving Training is available and offered in 1 hour to 1 day workshops for employees, managers or leaders.  Click to set up a call.